Dual-cycle support for stable development

Feel the resilience and potential of Made in China in the “International Textile Capital”

On the Kehai Highway in Keqiao, Shaoxing, Zhejiang, trucks are constantly flowing: from south to north, white grey fabrics are transported into the park for printing and dyeing, and the reverse is colorful textile fabrics, which are sent to more than 190 countries and regions around the world…

Tens of thousands of exhibitors, buyers, and designers flocked to the 3rd World Cloth Merchants Conference. Industry representatives from more than 50 countries and regions participated in the video conference, and the global textile trade supply and demand were efficiently connected…

What’s the status of the textile town with annual exports exceeding 10 billion U.S. dollars? What signals are released by enterprises in response to changes? The reporter walked into Keqiao, Shaoxing, the world’s largest textile trade distribution center, and deeply felt the resilience and potential of my country’s manufacturing.

textile town out of “winter”

From the main city of Keqiao to Lanyin Fashion Town, the Kehai Highway, which extends for more than 20 kilometers and reaches Hangzhou Bay, forms the economic artery of the “International Textile Capital”. The density of trucks going to and from here characterizes the trade activity here.

“The traffic jam has been severe in the past two months!” In the impression of freight driver Liu Bo, when the epidemic began at the beginning of the year and the overseas epidemic broke out in the second quarter, Kehai Highway was a deserted scene.

The reporter visited Keqiao at the beginning of the year and learned that the domestic epidemic first made it difficult for companies to start operations, but after trying to stabilize production, they encountered foreign epidemics and a sharp drop in market demand. A large number of orders were delayed or even cancelled, and textile foreign trade entered a “winter.”

Keqiao Textile is highly concentrated and large in volume. From the tariff increase under the Sino-US economic and trade friction to the shrinking demand caused by the global epidemic, Keqiao has suffered sustained and positive impacts in recent years, and its survival situation reflects to a certain extent my country’s manufacturing. Karma’s ability to withstand stress.

The offline industry event organized by 　　 was very popular. Exhibitors and buyers were more enthusiastic than expected. New fabrics and new styles were launched on the market. The fabric supply and demand market directly collided for the first time after the epidemic…

“The textile industry is the first to recover in the foreign trade industry.” Zhejiang Dongjin New Material Co., Ltd. is mainly engaged in the production of sports functional fabrics. Chairman Chen Mingxian said that corporate orders were interrupted in March and restarted in April. In September, it recovered more than expected. Sales and profits are expected to grow.

Since September, the factory of Shaoxing Buting Textile Co., Ltd. has been at full capacity. At the entrance of the packaging warehouse, a batch of rayon fabrics destined for Dubai is being loaded with three container trucks at the same time.

“The orders in the last two months are 1.5 times that of the entire first half of the year. This growth rate is expected to continue for some time.” According to Qian Shuijiang, general manager of the company, the company’s orders are currently full, mainly from countries and regions along the “Belt and Road”. , At least five or six containers are shipped every day.

“In response to the epidemic, the company empowers fashion with technology, and makes protective fabrics fashionable and normal.” Xiao Xingshui, general manager of Shaoxing Qianyong Textile Co., Ltd., introduced the DuPont polyethylene digital direct-injection printed fabric carefully developed by the company, which has sun protection and Certain anti-epidemic functions are well recognized by the market.

The path of the strong rebound of Keqiao Textile’s foreign trade is clear and the recovery trend is obvious. In the first three quarters of this year, the large textile industry in Keqiao District achieved an output value of 72.520 billion yuan, a year-on-year decline that continued to shrink.

Advantages of the entire industry chain promotes turning crises into opportunities

The huge enclosed dyeing vat is lined up in the workshop, surrounded by dozens of sealed pipes. In the past, the dirty and stinky dyeing vat is in the “past tense”; the status of designers has been greatly improved, and there are now more than 1,400 people, of which a quarter. One from abroad…

“In the past, it relied on salesmen, but now it relies on engineers and designers.” said Zhang Xiaoming, director of the textile industry big data center of Keqiao China Textile City Group Co., Ltd., Keqiao textile enterprises have experienced crises again and again, and forged more tenacious vitality .

The epidemic is a mirror that can reflect the resistance of local industries and also reflect the core competitiveness of Chinese manufacturing.

As early as 5 years ago, the textile industry was once considered a polluting industry, a sunset industry, and even faced a crisis of survival. In Keqiao, after undergoing the baptism of environmental improvement, as well as the repeated tests of Sino-US economic and trade frictions, and the global epidemic, the local textile industry has shed its burdens and hesitation under pressure, and continues to consolidate the competitiveness of the entire textile industry chain.

“There is no place in the textile industry that has a complete industrial chain like Keqiao.” Qian Shuijiang said frankly, from the source chemical products to textiles to printing and dyeing, and to finishing, everything is available. Bridge Textile has achieved “irreplaceable”.

A complete industry chain and a full supply chain bring strong resilience. During the epidemic period, Keqiao enterprises have demonstrated their ability to “switch needles and turn flexibly”. Whether it is emergency production of epidemic prevention materials or siphoning orders based on the stability of the industry chain, they have shown unique comparative advantages.

The reporter learned that, in addition to the gradual dredging of the existing foreign trade channels, Keqiao companies have recently received many incremental orders. For example, the epidemic in many Southeast Asian countries has caused difficulties in resuming work and production. Due to risk aversion considerations, some orders have begun to be transferred to Keqiao.

Wang Bin, the person in charge of Shaoxing Keqiao Hailong Textile Co., Ltd., told reporters that a fabric called milk silk double-sided sanding printing was originally produced in India. It has recently been transferred to Keqiao. Only their company has completed it in the past few months. Nearly 70 million yuan in orders.

In the past few years, the argument about the transfer of the domestic industrial chain has aroused widespread concern and discussion, and many people are worried about the overall southward shift of my country’s textile industry.

In this regard, several heads of textile companies in Keqiao said that part of the industrial chain, especially the downstream “overflow”, is a normal phenomenon and active behavior in the development of light industry. Some countries have the advantage of low labor costs, but from the integrity of the industrial chain In terms of infrastructure, business environment, and labor efficiency, there is no possibility to replace my country’s textile industry in a short time.

Explore growth momentum in the new development pattern

In the large printing and dyeing workshop, dyes are rarely seen. Instead, various conveying pipelines and automation equipment of different thicknesses are used. From the old factory site to the new factory site to the expanded factory building, the reporter walked into Yingfeng Technology three times in the past three years, and each time it made a new discovery.

“Domestic and export sales are like a company’s right-hand man. Where there is a lot of demand, we can focus more on it.” Speaking of the new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, Zhejiang Yingfeng Technology Co., Ltd. Fu Shuangli, chairman of the company, said frankly that the practice of corporate development shows that internal and external linkages are the key to overcome difficulties and deal with external risks.

Coincidentally, at present, Keqiao’s largest textile foreign trade company, Zhejiang Fantasi Textile Co., Ltd., also practices a trade practice of internal and external linkage. In 2019, Fantasi’s export trade volume exceeded 200 million U.S. dollars, mainly in high-end markets in Europe and America, while its domestic trade volume was close to 500 million yuan, achieving substantial growth.

Under the impact of the epidemic, this company still showed amazing resilience: as of the end of July this year, revenue was the same as the same period last year, while profits rose year-on-year; as of the end of October, corporate revenue and profits had both achieved growth.

According to Fu Guangyi, chairman of Zhejiang Fantsi Textile Co., Ltd., the current Chinese economy has been deeply integrated into the world. Domestic industrial and trade enterprises are becoming bigger and stronger, and relying solely on domestic or foreign trade can hardly adapt to complex changes. Circulation is the key layout to deal with external risks and expand the circuitous space.

“To open up a new situation amidst major changes, we need to locate ourselves in the new development pattern and strengthen our muscles to withstand external storms and impacts.” Keqiao District Party Secretary Shen Zhijiang said that Keqiao has focused on industry and main business for many years. Constantly consolidate the comparative advantages, from “industrial clusters” to “whole industry chain”, and then to “industrial ecology” step forward and steady.